Get Real-time content into your emails

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India - Hemal Patel - +91 810 841 4440

Real Time Personalisation(RTP) is a product based delivery system that provides dynamically personalised content in Emails. This innovative product can create irresistible, time sensitive contents in real-time adding tremendous value to various marketing & promotional activities.

Platform Features

 
  Countdown timer  
Countdown Timer
A time contextual feature, displays
time remaining till the end or start
of the deal up to seconds.
Progress Bar  
Progress Bar
Create a visual effect on urgency
by showing that time is running out, using a progress bar.
 
  Time Based Images  
Time Based Images
Display different offers, deals, events etc.
based on specific time of the day.
Location Based Images  
Location Based Images
Display different offers, deals, events etc. based on the location where the email was viewed.
 
  Device Based Images  
Device Based Images
Display different offers, deals, events etc.
based on the device used to read the mail.
Advanced analytics  
Advanced analytics
Analyze user behavior by tracking location, device, time etc. of reading emails.
 
  Social Streaming  
Social Streaming
Display live content from social media
like Facebook, twitter, LinkedIn Pinterest etc.
Weather based Images  
Weather Customization
Enables showcase of real-time weather condition for geo-targeting
 
  Twitter  
Twitter Feeds
Allows showcase of live tweets from official
twitter handles in an Email
Facebook  
Facebook Feeds
Allows showcase of real-time Facebook Feed of official page in
an Email
 
  Multivariate Testing  
Multivariate Testing
Allows insertion of dynamic content to optimize
the best performing one
Integrated API  
Integrated API
Integrate any Email Editor, ESP or Gateways with RTP within seconds for seamless performance
 
  RSS and API Feeds  
RSS and API Feeds
Display live content like user rating, feedback,
reviews etc. pulled directly from APIs.
Image Optimiser  
Image Optimiser
Run Multivariate testing on several images to select best image and show it to rest of the audience.
 
  Live Website Content  
Live Website Content
Display live content like latest
products, discounts, prices etc.
from website.
Video  
Video
Displays HTML5 videos or convert videos into animated GIFs supported by Email.
 

Success Stories

JW Australia

  • View their story
JW Australia

(Online Wine Company)

Challenge

To increase the conversion rate from time-bound promotional
deals.

Solution
A countdown timer showing “Time remaining for the deal to expire” was implanted in Email. This intuitive approach was to create an urgency in subscribers’ mind to grab special offers in their favourite wines before the deal expired.
  • View their story
Jabong

(Ecommerce Company)

Challenge

To increase Customer retention through Cart Abandoned
Mailer.

Solution

Created a discerning email creative with a
countdown timer and highlighting the limited time
for special offers on their products of choice.

  • View their story
Shine

(Online Job Portal)

Challenge

To reinvigorate Email communications and re-engage dropped out subscribers.

Solution

Real-time updated number of posted jobs and shortlisted candidates was shown in the mail. This was to gain attention of inactive job-seekers registered with Shine.

  • View their story
RummyCircle

(Online Gaming Portal)

Challenge

To increase the number of registrations by engaging subscribers through captivating Email campaign

Solution

Time remaining for registrations was created which worked as an attention grabbing element in the Mailer.

  • View their story
Star Sports

(Sports Channel)

Challenge

To pull people to the website to watch the match.


Solution

Urgency was created using a timer showing time remaining for the upcoming Cricket Match. The insight was to leverage on the sports enthusiasm of subscribers to gain the attention.

  • View their story
FREECULTR

(Online Fashion Store)

Challenge

Creating engrossing emails for better customer
engagement.

Solution
Special daily promotions were done through
Emails embedded with a countdown timer.
The timer automatically reactivates after 24 hours with the succeeding day offers.

What our clients say about us

Our clients love us and so would You.

  • Kenscio has provided valuable marketing solutions as we strive to continuously improve engagement with our customers. We look to Kenscio as a trusted resource who can help us drive our marketing ROI. By enabling us to add display capabilities in a coordinated manner with our email efforts; Kenscio gives us a great new way to nurture customer relationships at an individual level.

    Mr. Mandeep Singh Gulati

    Head Marketing

    Indiatimes Shopping,

    Times Internet Limited

  • Kenscio’s capabilities and expertise are outstanding. They have smart people to work with, giving the strategic as well as tactical counsel, innovative ideas and supports that makes the interactive campaign planning and implementation process transparent.

    Mr.Sachin Uppal

    Marketing Director

    RummyCircle

  • Real Time Personalised contents have proven to be a smart solutions for our email marketing programs. To our delight, the set of multiple campaigns that we performed using RTP have delivered consistently good results in the last 3 months. Our promotional Email marketing effort supported by Kenscio’s innovative platform has significantly resulted in higher conversions contributing to our overall marketing performance. It has imparted a great benefit and competitive advantage to our business. We thank Kenscio team for their valuable marketing solutions, timely execution and strategically important inputs.

    JW Australia

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